‘I thought all was prettier than me’, says Gisele Bundchen
In an exclusive interview, model talks about career and back to São Paulo Fashion Week, which starts today.

The São Paulo Fashion Week Fall-Winter 2014 begins on Monday, but the parade of Colcci, on Thursday, should be the hottest night of the season. After all, marks the return of Gisele Bundchen for Brazilian catwalks after almost three years. At this time, her daughter was born (Vivian 11 months, sister of Benjamin, 3 years, fruit wedding with Tom Brady) and invested in career businesswoman. “I am very happy to be back,” she said in an interview with the state.

After three years of absence, Gisele Bündchen will parade for Colcci.
The buzz around your back may seem exaggerated, but just think of the data superlatives of his career to understand why it makes a fashion week worthwhile. It is no coincidence that the über model, which in 2015 celebrates 20-year career, collecting titles as the ‘most beautiful model in the world’ (according to Rolling Stone, 2000) and more sexy (according to models.com). Soon she, who early in his career faced criticism for “have imperfections.” “I thought all the people I worked with were prettier than me. Worked very hard on me to accept myself. Learned I should leverage my strengths, what was best. Whether genetics helped me with the height and body type, I tried to improve it further, feeding me well, practicing, meditating.”

Worked. Gisele is currently the highest paid and one of the 100 most powerful women in the world, according to Forbes magazine, and his fortune is estimated at $ 150 million. “Financial success comes after hard work, focus and discipline, which helped to build a solid career based on good values,” she said, that like the creative part of the business. “My role varies depending on the project. I try to surround myself with people who advise me on the paperwork.” But, in an interesting contrast, is stripping in relation to both the beauty and the imperfection that makes it unique. “It is inconceivable to create a pattern and find that everyone has to fit,” says Gaucho Horizontia that, at 33, is also one of the greatest witnesses of the revolution by which the Brazilian fashion now. The State, said the national fashion scene, encouraging the industry of natural beauty, Photoshop, ecology, and of course, fashion. “Fashion is style. Each style has its uses, and the fashion in a different way.”

-You come back to parade in Brazil after more than two years away. As decided by the back?
-I have great affection for Colcci and the people who work there. It took six years of partnership, saw the brand grow and conquer Brazil. We realized that we could raise new flights together. I am very happy.

-How realizes Brazilian fashion on the international scene?
-For some years only parade in special occasions. I have both the following circuit. But I know that SPFW is among the major fashion weeks in the world and believe that the Brazilian fashion is increasingly in evidence. Brazil has great potential to export fashion. We have plenty of room to grow. But you need to solve the problem of production costs, which eventually endearing our product overseas market. Brazilian fashion has grown, but also increased the competition because the market is much more open and connected. If I had to point out a change in scenery, I would say that people have more access. Today we can say that in Brazil there is a fashion culture.

-Regarding fashion in the world, as we are?
-The globalization and open markets make Brazilian fashion can be in the same timing of the other brands in the world, which had not happened in the past. On the other hand, this moment brings new challenges for companies, that have to revise their positions facing so many novelties in the sector. While we want to be competitive, they have to take into account the ethical, moral and environmental. I think the government should give more tax incentives, create an industrial policy for the Brazilian textile sector, for example, so that trademarks can continue producing here. This creates jobs and drives the economy.

-How to reconcile model and businesswoman?
-Every year I find myself saying that next year will slow down, I slow the pace of work, but time passes, new projects arise, and for the near future, the outlook is much work. Being very honest, it is not easy to balance work, family, travel … It is a daily challenge. And as we always try to give my best, there are many projects that end up having to put aside. I had to learn how to determine priorities. Today, I have a well-planned schedule and try to divide my time to be able to meet all sides.

-And there is still the agenda mother …
-I try to balance the schedule to get to spend time with her husband and children, and also fulfill professional commitments, besides having a personal time to get recharge. I realized I need to be okay with myself to give my best to the different areas of my life. A goal for next year is to reduce the number of trips and wake up early to do my morning meditation.

-You recently criticized the overuse of Photoshop and the cult of artificiality. It is possible that fashion reaches a less artificial use of images? Or more natural beauty?
-Not only through fashion, but advertising in general has used Photoshop as great ally. Today, you can correct any detail in the image with the mouse. Before, it took rolls and rolls of photo to ensure that all details come out well. In this sense, much easier, but be careful, because I’ve seen many cases passing point. Personally, I prefer more natural images. But I also understand that they sell a dream, and dreams are more embellished. It is important that people understand, however, that this is not reality and an image that does not define who you are. Each has its glitter, its light, something special that is uniquely yours. And that, no Photoshop World can create.

-Is willing to do more work more natural?
-During my career I did a lot of photos without makeup or hair done. Personally, I prefer the more natural appeal, but I understand that fashion need to be constantly innovating. Standards of beauty are cyclical and sometimes are more natural, sometimes more produced. It is part of the creative process of fashion. It’s like art. And art is something that can not be limited.

-Imperfections make us unique and beautiful?
-We are all special in our differences. The most beautiful people I met had no physical characteristics as well as perfect, but they had something special. In everyday life, I prefer to be more natural, because it alive in my work. It’s how good I feel. Early in my career I thought all the people he worked with prettier than me. I worked very hard on me to accept myself. Learned that I should leverage my strengths, I had better. If genetics helped me with the height and body type. I tried to improve it further, I’m eating well, practicing, meditating. Personally, in my daily life, I prefer to be more natural, without much makeup or big productions, live it up because in my work. But that’s the way I am and how I feel as well. I think everyone needs to accept and seek what you do feel good.

-How to take care of their beauty and body?
-I eat well and exercising are things that are part of my daily life. I find that when I get out of this rut, I do not feel so well. I’m very eclectic when it comes to exercise, yoga, pilates, kung fu, boxing, surfing, volleyball … Really like is to have fun, to do with joy. Like all forms of exercise and end up doing one or the other depending on where I am. As for food, I changed a lot in recent years. Seeking to Eat organic and natural as possible. Today, as more grains, vegetables and fruits. As fish eventually and rarely as chicken or red meat. I noticed that this change has brought me a lot more energy, and have less mood swings.

-You once said in an interview that, early on, have faced criticism for flaws, but that after a long career, everyone learned to love their ‘imperfections’ and wanted, even with his ‘shortcomings’. How would you rate this today?
-I always tried to focus on my strengths and work so that they stood out from the rest. My personality helped me to balance my insecurities on the physical. I believe that by being cheerful and positive people liked to be around me and it helped me a lot in my career and in my life.

-What are your strengths? And the weakness?
-I would say that my determination, discipline, positive and relaxed personality helped me to overcome the challenges and turned me into who I am today. I prefer not to list my weaknesses, do focus on them. My choice is to focus on the things that make me evolve and grow.

-You recently recorded a song for the campaign from H&M. Is this daring courage to be spontaneous and not worry about criticism? Both in relation to venture into song, to act, to take care of a lingerie line (such as Gisele Bündchen Intimates Hope), cosmetics …
-Long ago stopped doing things to please someone. I love new challenges, I am very curious and I think the important thing is to have fun. If a project is challenging and fun, I’ll do it. In the end, do not live for others, live for me. I value my life, and I am grateful for the opportunity to be here. Therefore, I live in a way that gives me joy and face the challenges without fear.

-You are an ambassador of the United Nations (UN) Environment. Fashion can be a real platform for new models of sustainable production?
-I believe that fashion and other sectors may also have more sustainable practices and I think for the future of our planet, they are not only important as indispensable. The company has already awakened to this, but we are still crawling, without quite knowing what and how to change the situation. I believe that as consumers, we need to demand new processes. In the future, it will no longer be a concern, but a necessity. The planet is already showing us that we need to change.

-How to be social, environmental and economically sustainable and at the same time, sustain our current consumption patterns?
-I think you need to review our current patterns of consumption and search processes more intelligent and sustainable.

-In Brazil, where many environmental issues are still in the background, you can take the responsible consumption in a sphere macro? Attitudes like yours, opt for organic, advocating environmental issues, try to take this responsible attitude to their day to day, can actually influence people?
-My dad always says that the best teaching is by example. I try to live more responsibly in my day to day and convey that the people around me. If, somehow, I can serve as a positive example and help educate a greater number of people, I’m happy. Do not consider myself overly optimistic and know that changes take time and are not easy, but I also know that we need to start somewhere, and what better place than our home?

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