In less than 20 minutes in the studio mounted in Hotel Emiliano in Sao Paulo, Gisele Bundchen embodied five different women for the cover photo. Tomboy, mulherão, powerful, naive and herself. Gisele, 34, chose the photo as it appears as herself. About to do 20-year career, marked from its output Horizontia (RS) in 1996, the top still closes the best fashion advertising contracts. Is at the top since it was elected to reset at the end of 1990, the concept of beauty of the world fashion industry, the time taken by the aesthetics of anorexic models with drugged appearance.

“It has always been versatile. Nothing has changed,” she said after the session Miro photographer who witnessed the first top of the steps in Brazil. In this interview, the model tells of its history and the Brazilian fashion, it follows from the creation of Morumbi Fashion to this latest edition of the Fashion Week, in which modeled for Colcci designer.

What is the most memorable moment of these two decades of Brazilian fashion?

I could follow some of the fashion growth in Brazil, started with her.For me, one of those moments was my first show for Zoomp [1997]. I was chosen to be the Alice in Wonderland, the main character. I was a baby, that fact was special because I have me important sense. The kitten I held on the catwalk scratched me, frightened by loud music, and I was there, happy.

I imagine that there were difficult times also.

Of course. The first international season was the most difficult. No one looked at my book ‘, I was the opposite Girls heroin chic’ [squalid women with dark circles and tattoos], which at the time were the sensation. The only parade that took the 42 teams that did that season was the rain, [English, who died in 2010] Alexander McQueen. He was a god at the time. I was sent there without proof clothing. I arrived in the dressing room, I ordered take off their clothes and use only a skirt. My breasts out, that black wig hid my tears. Was vulnerable. When I entered, was a heavy rain and I, crying, had to walk on the wet runway with a tight skirt. Nothing was as terrifying as that.

Had trouble getting naked?

I still do not like. The only photo that I was naked truth was for [photographer] Irving Penn [in 1999]. Never thought I’d corpão, I have not so much chest, hip. I learned to use the body in the picture, such as clothes fall better, how to pass a feeling. The [photographer] Steven Meisel may have been my best teacher. At work for Vogue US, he put a mirror in front of me while doing the photos. I learned the right position there.

And as was the original break “heroin chic” for your?

I strongly believe in power of the moment thing. It was not my look, I think. I arrived at the time of transition and was the one who took them to promote. I do not think I have curves-and the title of the return curves ‘on the cover [Vogue America’] gives an idea of how was the standard before. It was huge the amount of girls who had piercing, tattoos, dark circles … Then I came to fashion as well: Long, lean, healthy, thick hair, happy. People wondered who this ET.

Your image is the same since 1990. Have tried to change you?

I’ve been asked to change the look. Whenever this requirement was I left work aside. I never made drastic changes. I like to wear wigs, makeup and do change me for a photo. But for me, it was always important to feel good after work: take the makeup, remove hair, back to being just me.

Your career project was soon cast in early or had to adapt to the market?

When you enter, you know what to do, but there are no guarantees. It all depends on your work, commitment and acumen for business. Stepped each time tracking instinct, and as deliberated, analyzed results. He wanted to be the best, but I never imagined it would come where I am.

How do you see the Brazilian fashion?

Brazil has many competent designers, and creations made here does not fall short compared to the gringos. Also, can bring some of the craft culture, so rich in our country, to the catwalk. But who still dictates the fashion in the world are the traditional cribs such as France, Italy and the USA. But you can find gaps and opportunities out there.

In these 20 years has not come another Gisele. Why?

I do not know. I’m still surprised at the extent that my career has taken. I arrived at the right time, when fashion needed me to change. That was it. I’ve always been very authentic. My job does not define who I am as a person and although fun doing fashion, I am not its slave.

source | translated by Google.