Gisele Bündchen will open in Brazil the first store of Gisele Bündchen Intimates Created alongside Hope Lingerie in 2011, lingerie line of Brazilian top model will have its own space first opened in May in Sao Paulo

The news is hot – and not just by the fact that includes Gisele Bundchen lingerie. The Brazilian supermodel is going to open the doors of the first store of her Gisele Bündchen Intimates in May in Sao Paulo. Created in 2011, the label’s creative direction of model and is being produced, distributed and managed by Hope, big national underwear market player who will follow in their expansion plans.

So far, the Bras, panties, bodies, corseletes, short dolls, Nightgowns and robes of the GBI could be found in your own e-commerce, inside one of the 117 stores in the Hope and in other 4.5 thousand multibrand.

Beside Gisele, Hope plans to take her lingerie overseas, reaching the number of 40 countries in which will be sold (New York, Los Angeles and London are cities in which it was decided that will settle, according to report published by Blooomberg site).

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