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campaigns >> Campaigns 2014 >> Under Armour Women Fall 2014

 

Just when we thought we couldn’t be more into Under Armour’s new women’s campaign, the brand goes and signs one of our favorite models. The sporty apparel company, which has already tapped skier Lindsey Vonn, tennis player Sloane Stephens, and rock star ballet star Misty Copeland to front their girl-power ads, has added Gisele Bündchen to the campaign lineup.

According to ESPN, Gisele signed a multi-year deal for an undisclosed sum. The partnership makes the Bündchen-Brady clan an official Under Armour family: Gisele’s husband, Tom Brady, joined Under Armour in 2010, receiving a portion of the company for his endorsement. But as ESPN notes, landing Gisele might have been an even bigger win for the brand than getting her smoking hot Patriots husband, considering she’s the highest paid model in the world right now, raking in $47 million a year. No big deal.

To announce their newest face, Under Armour premiered a teaser video this morning, featuring Gisele decked out in pristine workout gear, stretching in front of a punching bag, and looking, well, perfect, before hitting us with their slogan, “I Will What I Want,” and promising us more on September 4. See the video below, and I will you not to want Gisele’s insane abs.

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