No. 56 (TIE): Gisele Bundchen
Supermodel Linda Evangelista famously wouldn’t get out of bed for less than $10,000; this year it could be said Gisele did not leave the house for less than $128,000 a day. The Brazilian powerhouse pocketed $47 million in the last 12 months before taxes and fees, making her the world’s highest-paid model for the eighth year in a row. Along with lucrative contracts for H&M, Chanel, and Carolina Herrera, Gisele gets a cut of sales from the jelly sandals she designs for Brazilian shoemaker Grendene. The face of Pantene hair products and Oral-B in Brazil, Bundchen’s line of Hope lingerie — Gisele Bundchen Intimates — also plumps up her paycheck. A Goodwill Ambassador of the United Nations Environment Programme, Bundchen sits on the board of the Rainforest Alliance, a non-profit dedicated to conserving biodiversity and sustainability.
Forbes’ annual Celebrity 100 list ranks the top stars from the worlds of movies, TV, music, sports, books and modelling based on money and fame.
We estimate earnings by talking to lawyers, producers, agents and other in-the-know folks to figure out how much over 200 celebrities earned from entertainment-related business in the past year. That includes things like music sales, upfront pay on movies and endorsement work. Our time frame for earnings this year is June 1, 2013 to June 1 2014. We don’t deduct for things like taxes, agent fees or the other expenses associated with being a celebrity.
We measure fame in a variety of ways. We count how many times each celebrity was mentioned in print, on TV and radio. We factor in a score from StarCount for social media power over 12 platforms including Twitter TWTR -1.05%, Facebook and YouTube. This year we’ve also added an impact score, similar to the one we use for our Power Women list. Based on reporting by our editorial staff, the number measures the impact each celebrity has on the entertainment industry and our culture overall. We put all of those numbers into an algorithm to come up with our final list. Justin Bieber had the highest ranking for social networking power but because of his low impact this year, he only ranked 33rd on our list, down from ninth last year.