Written By: admin // Filed Under: Covers,Miscellaneous // Date: Oct 11, 2014 // Comments: 0

epoca

At 34, the gaucho Gisele Bundchen is at its peak – and on the rise. Highest paid model in the world for eight years, she built a career without precedent among peers, transforming its image into a powerful asset – and that is worth more and more.What does your model work have to teach those seeking longevity and success in any field?
The following are some of the main steps of the model to win the top. And stay there.

1. Strategic Planning.
Gisele even had moments of luck, but was prepared to seize opportunities. Since adolescence, she had wanted to get and set what the main actions to achieve her goals. When signed the first contract with the agency Elite , her father, Valdir, asked for help from the agency to outline a roadmap that Gisele should follow: first she had to go to Tokyo to earn money. Then, New York and Paris, where she could learn English.

2. Network of relationships.

The model formed a solid network of contacts with people in the fashion world – and had fell in love from the likes of Anna Wintour, the legendary editor of American Vogue. Her good humor, charisma and willingness to perform work – especially early in her career – helped gain the trust of different professionals .

3. Hard work and professionalism.
In an environment where the default is hours late for appointments, Gisele has always been punctual. Establishes contract in the total working time, with an hour break for lunch. She is not adept to estrelismos common among celebrities. Her only requirement is for coconut water. She understands what clients (the brands hire) need and deliver what was promised – often exceeding expectations.

 

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Written By: admin // Filed Under: Miscellaneous,News // Date: Sep 25, 2014 // Comments: 0

Ensaio  com a modelo Gisele Bündchen

A force of nature

Gisele Bündchen, who knows things and was classified as a “force of nature” by Costanza Pascolato, will release a book of photos to celebrate her 20 year career by Taschen . She has chose the art director Giovanni Bianco to select the pictures, and made a request: she wants to publish photos of all professionals with whom she have worked. Patrick Demarchelier, Steven Meisel, Helmut Newton Mario Testino, and so on .

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Written By: admin // Filed Under: Campaigns/Advertisements,Interviews,News // Date: Sep 25, 2014 // Comments: 0

Under Armour Women Fall 2014 (13)

Gisele is not an athlete.” “Is modeling now a sport?” Those were just a few of the reactions to last week’s announcement that supermodel Gisele Bündchen is the newest addition to Under Armour’s “I Will What I Want” campaign, which also features such superstar female athletes as skier Lindsey Vonn, soccer player Kelley O’Hara, tennis pro Sloane Stephens, and ballet dancer Misty Copeland.

The responses didn’t surprise the athletic-gear giant. In fact, they were included as social media banter in a 60-second campaign video, featuring Bündchen, which was released at the start of New York fashion week. This one was also in there: “Under Armour! WTF?”

But really, though, WTF?

Up until fairly recently, Under Armour didn’t make women’s clothes (it sold a men’s size small to women) and has been historically “just for athletes.” Make no mistake: The company is still going after pro athletes, with more force than ever before. (Just look at its current war with Nike for NBA star Kevin Durant; or the $90 million it is spending to outfit Notre Dame’s football team this season, a deal that used to belong to Adidas.)

This week it was announced that the Baltimore-based brand overtook Adidas this year for the number-two slot in highest footwear and apparel sales. Nike remains number one. But with its huge play for the women’s market (a space dominated by brands like Lululemon) and the highest-paid model in the world on its team, it could be anyone’s game for the taking. Meanwhile, the Bündchen video, which has been out a little over a week, has received more than 1,563,562 hits on YouTube.

We touched base with Under Armour’s SVP and executive creative director, Leanne Fremar, to find out what’s next on its global takeover agenda, why Gisele, and what other supermodels the brand is going after. Here’s what she had to say.

Why Gisele? I realize she is certainly athletic, but she is not a professional athlete like the rest of the campaign stars.

Gisele is the latest addition to our constellation of Women of Will, as we call them, but she is not the only story. We wanted to feature a story about an athletic female, a woman who is obviously very well regarded in her field and also an incredible mother, wife, sister, philanthropist, daughter, etc. We just thought she would be an interesting choice.

Are you going after more top models or women of influence in the fashion world?

We don’t have further plans to feature any additional professional models. We want to highlight women from a diverse group of backgrounds.

How is the campaign affecting women’s sales?

We have seen an incredible increase in sales. Lots of items featured in the campaign are doing really well, like the Eclipse Bra Gisele wears in the film and the Seamless Plunge Sports Bra that Misty Copeland has on. The printed leggings are also getting a terrific response. And the Speedform shoe Gisele wears has been doing extremely well in all colors.

Was it intentional to make this announcement during New York fashion week? What was the thought there?

Yes, we chose to reveal Gisele’s digital experience and 60-second film close to NYFW. We wanted to celebrate a very contradictory side of Gisele and also of Under Armour. She is seen at fashion week with full hair and makeup on the runway, which is not necessarily an image that you can relate to. We juxtaposed that Gisele to the one in the video, looking very raw and bare in a studio, where she is working out really hard and sweating and kicking and planking and really being herself. That was one contradiction. The other is that people have always thought of Under Armour as only a men’s brand or only an athlete brand. This was an opportunity to talk to women who enjoy sports and athleticism as part of their everyday lives as much as they enjoy things that come along, like fashion week. We knew people would have a strong opinion one way or another about Gisele and Under Armour.

As you probably know, a few of your competitors did presentations at fashion week this season. Is a presentation at NYFW the next step? Are you seriously looking into that?

It’s not something we are currently looking at, although never say never.

Why not?

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Written By: admin // Filed Under: Public Appearances,Shows,Videos // Date: Sep 07, 2014 // Comments: 0

late night with jimmy fallon september 4 2014 (12)

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Path to GALLERY:
Public Appearances >> Shows >> Shows 2014 >> The Tonight Show Starring Jimmy Fallon, September 4, 2014
Candids >> Candids 2014 >> Gisele exiting her apartment to visit The Tonight Show Starring Jimmy Fallon, NYC, September 4, 2014

 

 

VIDEOS:


Written By: admin // Filed Under: Public Appearances,Shows,Videos // Date: Sep 07, 2014 // Comments: 0

good morning america september 4 2014 (8)

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Path to GALLERY:
Public Appearances >> Shows >> Shows 2014 >> Good Morning America, September 4, 2014
Candids >> Candids 2014 >> Gisele exiting her apartment to visit Good Morning America, NYC, September 4, 2014

 

 

VIDEOS:


Written By: admin // Filed Under: Interviews // Date: Sep 07, 2014 // Comments: 0

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How were you accepted the challenge to be part of this campaign for Saga Falabella?
The truth is that I knew the job Saga Falabella few years ago with Kate Moss campaigns and Lenny Kravitz. When I got the proposal to work with them, I was interested enough especially the creative side, as it allowed me to bring in something that I truly love, work together and create new things.On the other hand, working with a client from South America outside of Brazil, and also have the ability to reach a mass audience in countries where it’s Falabella, just seemed a great opportunity. From the beginning I loved the idea.

How has it been working with Saga Falabella in this second campaign? Did you like the results of the campaign?
The first campaign, which work in the city where I live, Boston- I liked, especially the commercial I am, showing me the way I am in everyday life. Here I talk about who I am: mom, my profession, my interests, etc. I’m sure that the second season will be just as wonderful. The team is the same and the locations we have used on this occasion are also beautiful and suitable for a summer campaign. Hope you like you too.

How did you decide to devote to modeling?
At 14 years, a scouter found me in my hometown. It was very fast, the first time I traveled to New York and spoke very little English, no one spoke Portuguese and my parents spoke German and Portuguese. It was all a matter understand. The agency in NYC had a German booker who translated the questions into English from my father and my father helped me translate Portuguese. It was chaos but that was only the beginning. I learned English quickly and 15 I sent one to Japan. You can imagine how it was that first trip.

After that I dedicated myself to finish my studies and at 17 I returned to NYC, then traveled to Europe and my career in Africa began in London. I went to over 40 castings for London Fashion Week, and only confirmed me for Alexander McQueen. That was in ’98, the famous parade of golden rain, it was a fantastic experience. Then I photographed Patrick Demarchelier, Mario Testino and Meisel and I’m here.

Do your parents support you when you wanted to break into modeling?
My parents were always there. Nervous at first, too worried and proud. I must say that always supported me and thanks to them I’ve had in my career achievements.

How Has Gisele Bundchen, the model, since beginning his career?
The model is the same, I was always very concentrated and blended in my work. But as a person I have changed a lot. When I started I was only 14, and when one grows, evolves. Evolves as a human being. I’m in a very good time. When I started working as a model not expect to stay here for 20 years. That’s why I’m so grateful to this race, knowing many people, the experiences of life.

What qualities do you think should have a model to excel?
Discipline, respect for the hand that feeds you, consistency, that’s the word … They have to be consistent and not decay. Fashion has been focusing more on healthy and athletic look, this has been the trend, be healthy, be natural, do sports, feel good as a final goal and that is reflected. Another important issue is maintaining focus.I also think you have to be grateful for when you underestimate the things you miss sometimes magical moments. That’s how I feel. I try to be a better person every day and maybe that is reflected in a good way in my work.

How are you when choosing your clothes? Do you wear important, mass brands or both?
I like to have in my closet clothes that I feel comfortable. I can put some Isabel Marant mixed with a piece of Falabella. Campaign last autumn I have a sweater white Falabella which I liked. It’s not about the brand but about the cut, the material, how comfortable I feel. This season and I have my eye on a couple of items from the collection of Falabella I want to use for my holiday.

Could you share some beauty secrets with your followers in Latin America?
Eat as healthy as possible and when you do think about your body and the planet. You must be aware and create awareness. My beauty secret is to drink lots of coconut water and meditate, I look for my moment of peace, daily smile, feel good everyday balance. I realized that the more I knew, the more I agreed, was what gave me more happiness. I noticed that the outside is not what you would give me happiness.

In this business people judge your exterior, but people can feel your energy. Some people can say that someone is beautiful, and others may say “I do not know how that person can work well.” One day you are the most beautiful and the other person, you’re a very attractive person. If I cared about the opinions of my outside, imagine what would happen to me.

What could say is get to know themselves because what other people think about them does not matter, what matters is what people think of themselves, the kind of person they are, if they have integrity, if they the best of them. If you have that then all people are free.

Today “Gisele” is a brand in itself. What is your secret to keep current and be the number one model?
I am a very grateful person. It is the first thing that comes to mind. I try to do the best possible in the
course of my career as a model. From my beginnings have already been 20 years and I am therefore very grateful.

It was an incredible experience, I learned a lot, still learning and I’ve met a lot of beautiful people. I have grown from 13 years to become the woman I am today, almost 34 years. This makes it take over half of my life doing what I do and it has strengthened me as a human being, and still a great time doing it. Every time I go to work I feel the same. I always arrive on time because it is always new, exciting and entertaining for me.

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Written By: admin // Filed Under: Campaigns/Advertisements,Commercials // Date: Sep 03, 2014 // Comments: 0

Under Armour Women Fall 2014 (1)

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Path to GALLERY:
campaigns >> Campaigns 2014 >> Under Armour Women Fall 2014

 

Just when we thought we couldn’t be more into Under Armour’s new women’s campaign, the brand goes and signs one of our favorite models. The sporty apparel company, which has already tapped skier Lindsey Vonn, tennis player Sloane Stephens, and rock star ballet star Misty Copeland to front their girl-power ads, has added Gisele Bündchen to the campaign lineup.

According to ESPN, Gisele signed a multi-year deal for an undisclosed sum. The partnership makes the Bündchen-Brady clan an official Under Armour family: Gisele’s husband, Tom Brady, joined Under Armour in 2010, receiving a portion of the company for his endorsement. But as ESPN notes, landing Gisele might have been an even bigger win for the brand than getting her smoking hot Patriots husband, considering she’s the highest paid model in the world right now, raking in $47 million a year. No big deal.

To announce their newest face, Under Armour premiered a teaser video this morning, featuring Gisele decked out in pristine workout gear, stretching in front of a punching bag, and looking, well, perfect, before hitting us with their slogan, “I Will What I Want,” and promising us more on September 4. See the video below, and I will you not to want Gisele’s insane abs.

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COMMERCIAL:


Written By: admin // Filed Under: News // Date: Sep 03, 2014 // Comments: 0

giii

GISELE BÜNDCHEN has been named Forbes’ top-earning model eight years in a row. The Brazilian beauty was discovered at age 14 by an Elite Modeling agent at a São Paulo McDonald’s. She moved to New York in 1997 and landed her first Vogue cover in 1999. A year later, Bündchen joined Victoria’s Secret as one of its Angels. She topped Forbes’ list of highest-earning supermodels for the first time in 2004. In addition to modeling, Bündchen has appeared onscreen in The Devil Wears Prada and has her own line of flip-flops and lingerie.

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Written By: admin // Filed Under: News // Date: Sep 03, 2014 // Comments: 0

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Gisele Bundchen is one of the muses of Mario Testino’s gone but before the opening of the exhibition of it in MAB-FAAP today (28/08) evening. As we already told you, the model was in Brazil to promote her line of lingerie , Gisele Bündchen Intimates . But übermodel made ​​sure to include a VIP visit the expose on his agenda: she strolled around with the art director Giovanni Bianco honoring the work of photographer – amigo. Incidentally, that is with Bianco Gisele is organizing the photo book that will celebrate its 20 year career, by Taschen!

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Written By: admin // Filed Under: News // Date: Aug 28, 2014 // Comments: 0

Chanel Les Beiges 2014 (9)

By calculations, based on the traditional list of the magazine ‘ Forbes ‘, the top doesn’t leave the House for less than $ 128 thousand per day of work. Meet some of the current contracts of Gisele and know how much she earns for each job.

For eight consecutive years, Gisele Bundchen is the highest-paid model in the world, according to the traditional list of Forbesmagazine. According to the publication, the top Brazilian profited more than $ 47 million in 12 months.

By calculations, Gisele haven’t left the House for less than $ 128 thousand per day of work, but definitely the high price compensates for the marks, as she is known as the Queen of worldwide marketing. At the time it was poster girl for the network of fast fashion C & A, for example, sales came to increase 20%. Your family and mother image and protective of the environment handle sales of any product.

Married to one of the world’s most powerful athletes, the football player Tom Brady, Gisele is the mother of two children and usually show to the press his side more Baby Mama. Benjamin has 4 years, and Vivian Lake will complete 2:0 pm Dec.

Next, learn what are the most profitable work of Gisele Bundchen:

H&M:
The millionaire contract with the Swedish fast fashion network was the first signed after birth to Vivian Lake, youngest daughter of Brazilian model. According to Forbes, the fee for each ad campaign would be $ 5 million.

Chanel:
New star and poster girl of one of the best-selling perfumes in the world, the Chanel No. 5, Gisele would have received the fee of $ 8 million. The contract with the French label still ensures all travel costs for the dissemination of the product worldwide.

Carolina Herrera:
Gisele is also the poster girl of another perfume, the 212 VIP Rosé. The fee for the advertising campaign was not disclosed in the press, but it is speculated that it was $ 5 million.

Partnership with Grendene:
Unlike the most famous that launches a partnership with the brand of shoes, Gisele not only wins the fee by the campaign, as an aid in the creative process of all products and still takes a portion of the profits. The lucrative partnership since 2002, and made the Ipanema became the world’s best-selling sandal. In European e-commerce sites, it is possible to find Sandals for up to 40 euros.

Procter & Gamble:
Until the beginning of this year, Gisele earned more than $ 4 million a year to promote Pantene products and Oral-B in Brazil. In 2014, the contract with the company was renovated and expanded to markets of Latin America and United States. The value in the new salary was not disclosed.

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