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Sonia Rykiel Fall 2014 Photographer: Juergen Teller Style: Katie Grand Make-up: none Hair: none
IN THE ROUGH: Sonia Rykiel has tapped Juergen Teller for its fall advertising campaign starring Gisele Bündchen.
The Brazilian model is seen without makeup in the black-and-white shots, taken in an artist’s studio. The images mark a stark departure from the French fashion brand’s previous two advertising campaigns, which featured graphic colored backdrops by graphic design duo M/M (Paris).
The fall shoot was art directed and styled by Katie Grand, who said she took her cue from pictures of the label’s founder, Sonia Rykiel, in the Seventies.
“They were very elegant black-and-white snapshots of her in the studio and on a car, and reminded me of Juergen Teller’s work. Once Juergen had agreed to work with us, we wanted to work with a woman with Madame Rykiel’s joie de vivre, and the obvious choice was Gisele,” she said.
“Juergen does not often shoot in black-and-white and we asked him to shoot film to give an authenticity to the images,” Grand added.
Gisele Bundchen is well accustomed to being under the spotlight and having all eyes upon her, but on Sunday the Brazilian supermodel was unable hold back her emotions. Shortly before the final of the 2014 FIFA World Cup Brazil™ kicked off at the Maracana, she presented the World Cup trophy to the public, which would soon gain a new custodian and become German property for the next four years.
Alongside Carles Puyol, a World Cup winner in South Africa in 2010, the ambassador of the Louis Vuitton brand, which produces the exclusive case in which the trophy is transported, carried it to the centre of the pitch. “Basically we were presenting the Trophy to the finalists and to the world,” the model told FIFA.com. “Puyol represented Spain, the outgoing champions, and I represented my home country, Brazil.”
During the rehearsals for the historic moment, Bundchen was keen to talk football with the recently retired former Barcelona defender. “He’s a lovely person, really sweet. We had a great chat about football. He told me about his playing days and we talked about the World Cup, some of the teams and players involved and about some of the biggest moments in the history of football. I learned a lot!”
Gisele said she was a fan of watching and playing all sports, and a big believer in the power of sport to unite people. “I’ve always played sport, ever since I was little. I played volleyball and I believe sport teaches you a lot, such as teamwork, respect and discipline.” As well as the lessons it can provide, the model said that sport has a magic ability to bring different people together. “Just look at the World Cup. The whole world comes together to watch the event and to give their support. It’s beautiful to see.”
“I’m honoured to have been chosen to represent my country, because I love Brazil. When it comes to football, the Brazilians really wear the shirt, don’t they?” Indeed, throughout the month the people of the country wore the shirt and contributed to one of the most unforgettable World Cups ever. They may not have ended the tournament lifting the trophy like they dreamed, but Brazil certainly had the ideal representative to present it to the world.
Alexander Wang’s goal at Balenciaga is not to adapt but to “break the mold.” And for his third runway season at the storied house, the young designer did just that—adding knitwear with new hybrid treatments to the mix and experimenting with asymmetrical shapes that play on the brand’s classic codes. In the latest Fall 2014 campaign, shot by Steven Klein, Wang continues to push boundaries and rock the status quo by depicting Gisele Bündchen—a model made a legend thanks to her feminine curves and beachy waves—with a masculine cropped cut. The 360-degree view we’re given of her shorn and slicked-back strands in a series of cracked mirrors makes each image all the more intriguing. Similar to an audience questioning how a magician pulls a rabbit out of thin air, the viewer is left wondering how Wang stripped the super of her hallmark attributes to pull this one off. Here, the artistic director does the unthinkable and reveals his secrets exclusively to Style.com.— Amber Kallor
How does this campaign represent your vision for Balenciaga?
Compared to the first two campaigns that I did with the brand, we really wanted this one to break the mold a little bit. The first one was an homage and more austere, and we never really showed the face. And for the last one, with Daria [Werbowy], it became this idea of transformation. I like this idea of taking iconic supermodels and showing them in a new light and a different way. Specifically with Gisele, she’s known for her hair, so we said, “Let’s show Gisele like she’s never been shown before and this idea of mystery and vanity.” She’s in this black, mirrored room and she’s breaking out of it. In the first season, we had the marble veins [on the runway and in the collection], and then it became the ivy, and then this season the cracked glass—so it was a continuing thread that tied them together as well.
Does the cracked glass represent breaking the mold of what Balenciaga once was as a house?
I mean, in a sense. Yes, I guess vaguely. I think there’s something so beautiful when there’s an organic touch to it. I love this idea of veins in the marble or things that [are] graphic [but still] organic. That element is very interesting to me because there is a rawness to it.
Where did your inspiration stem from for these visuals?
We worked with Gisele on the show, she closed the show, and we really wanted her. Gisele has been around and shown in so many different ways. So we said, “OK, we want to show Gisele in a way that people have never seen her before.” That was the first goal for us to achieve, and that’s very hard for someone that has done almost everything and has worked with so many different brands and people! It really started with this idea of transforming Gisele and capturing what we felt was different about her being part of the Balenciaga brand. We love showing her really uncompromised and that ultimate extreme beauty breaking out of a mirror. It’s almost beauty so powerful [it can’t be contained]. And also to empower women to cut their hair and feel confident and feel beautiful and feel desired.
We’ve seen Gisele recently and her waves are still very much intact. Was there a bit of Photoshop magic at play within this campaign?
I mean, yes, of course. There was a whole team involved. We had a specialist [Jane Choi] come in who actually works on movie sets doing prosthetics. We spent two days making a prosthetic bald cap on a Gisele body double. And then we had to get another body double who we had to give the exact same haircut. So for every picture we took with Gisele, we had to take another picture with the body double. Then we fused those two together. It was the first time I’ve ever worked in that way, and [master retoucher] Pascal Dangin, he’s just incredible. He’s a true artist and a painter. When he was showing me the mock-ups, I was blown away by what he was able to achieve before we even got to the shoot.
How hard was it to achieve the finished result, as you see the hair from so many different angles?
The funny thing was that Gisele had to come in three hours before call time just to put the bald cap on. We had to wrap the hair very, very flat to her head, put the bald cap on, and then paint the bald cap to the exact same skin color as Gisele. It was basically like putting her into what you usually see on sets like X-Men. Every time we shot the picture it was kind of crazy because it was always just shooting her with the bald cap on and then having to visualize a bald Gisele. Then we’d go in and shoot the body double and that whole process. In the end, seeing it all come together was really magical.
Since we’re seeing Gisele in an entirely new way, who is the Balenciaga girl and how has she evolved since you arrived at the house?
I feel that for me right now the most important thing is to show this idea of empowerment, and people always talk about confidence and strength. It was a bit more understated, and this collection was [one] where I was really breaking through a lot of barriers and connotations, and I wanted the campaign and visuals to represent that. It’s kind of like a continuing dialogue. I never like to put exactly into words who the girl is because the collections speak for themselves. Also, there is something that is celebrated about individuality, and I like that any woman can come to Balenciaga and make it her own.
What do you think Cristóbal Balenciaga would say about seeing a woman with a shaved head in one of his campaigns?
I don’t know! He was always one to look at women in a different way. I think that’s something that I share in terms of an outlook. If he were living today in our world and our society, and wanting to do something that was different and open up some eyes…hopefully I did him proud.
In terms of Balenciaga, what’s next? What are your plans for expansion?
We have the fragrance [B. Balenciaga, pronounced Bee-dot] that’s coming out this fall. That’s going to be big for me because I’ve never done a fragrance before. And we have a couple of new launches, so it’s a little too early to say, but you’ll just have to stay tuned!
Supermodel Linda Evangelista famously wouldn’t get out of bed for less than $10,000; this year it could be said Gisele did not leave the house for less than $128,000 a day. The Brazilian powerhouse pocketed $47 million in the last 12 months before taxes and fees, making her the world’s highest-paid model for the eighth year in a row. Along with lucrative contracts for H&M, Chanel, and Carolina Herrera, Gisele gets a cut of sales from the jelly sandals she designs for Brazilian shoemaker Grendene. The face of Pantene hair products and Oral-B in Brazil, Bundchen’s line of Hope lingerie — Gisele Bundchen Intimates — also plumps up her paycheck. A Goodwill Ambassador of the United Nations Environment Programme, Bundchen sits on the board of the Rainforest Alliance, a non-profit dedicated to conserving biodiversity and sustainability.
Forbes’ annual Celebrity 100 list ranks the top stars from the worlds of movies, TV, music, sports, books and modelling based on money and fame.
We estimate earnings by talking to lawyers, producers, agents and other in-the-know folks to figure out how much over 200 celebrities earned from entertainment-related business in the past year. That includes things like music sales, upfront pay on movies and endorsement work. Our time frame for earnings this year is June 1, 2013 to June 1 2014. We don’t deduct for things like taxes, agent fees or the other expenses associated with being a celebrity.
We measure fame in a variety of ways. We count how many times each celebrity was mentioned in print, on TV and radio. We factor in a score from StarCount for social media power over 12 platforms including Twitter TWTR -1.05%, Facebook and YouTube. This year we’ve also added an impact score, similar to the one we use for our Power Women list. Based on reporting by our editorial staff, the number measures the impact each celebrity has on the entertainment industry and our culture overall. We put all of those numbers into an algorithm to come up with our final list. Justin Bieber had the highest ranking for social networking power but because of his low impact this year, he only ranked 33rd on our list, down from ninth last year.
Still waiting for a suitable place here in Brazil to open a selling point that takes its name, Gisele Bündchen decided to give in France the kickoff in physical stores of its lingerie brand.
The first point of the campaign, call Gisele Bündchen Intimates, begins selling its products at Galeries Lafayette in Paris.
Despite recent rumors that the first physical store of the brand would be opened in São Paulo from May this year, the company asserts that there is scarcity of adequate spaces, fulfilling all the features that the lingerie brand requires, in a high-rent shopping mall.
“The question is to find a space with the size that we need, at a mall to get a mix of products according to premium customers. In Brazil, we have today so many physical spaces in luxury malls. Is restricted”,-said Yacquub Torre, project manager of the model in Hope.
“In addition, Paris has great visibility, is a worldwide reference in lingeries and will act as a showcase”.-added.
Since it was created, in 2011, the brand is marketed on the network of underwear Hope (which has licensing agreement), on the website of the model and in multi-brand shops.
The company remains the manufacturer, Distributor and Manager of pieces signed by Bündchen.
Hope also follows selling model products, but now the brand name Gisele Bündchen Intimates enters a new phase of investment, with stores GBI. The forecast is that there is expansion of internationalization in the short term.
The production of parts is divided between Brazil and China.
After much speculation, the column advance what will be the participation of Gisele Bundchen in the final of the World Cup, the 13th, at the Maracana. The top of the tops will step into the lawn of the stadium carrying the bag from the top international luxury brands, Louis Vuitton, created especially for transporting the cup. According to Vuitton, who will be the top side of the stadium is Ronaldo . But according to Fifa, the companion is the beautiful former Spanish player Carles Puyol. The bag is made from traditional leather with the monogram of the brand and will continue with the winning team to their country of origin – it is expected that it is here, is not it?