Favorite Foods: Her mother’s soup and pastry and cream chicken,Dad’s barbecue,steak and cheese,lasagna,steak and french fries,Brazilian barbeque,chicken of catupiry pizza,salad,chocolate.
Favorite dessert: chocolate or vanilla ice cream with chocolate fudge. anything chocolate. Gisele claims to be a “chocoholic”.
Bad habit: fiddling with people’s hair.
Hobbies: Horseback riding, singing Karaoke, walking dogs in the park,beach volleyball,training on the trapeze, and surfing.
Music: Bossa Nova, Caetano, Ellis Regina, Tom Jobim, Marisa Monte,Legiao Urbana,Stevie Wonder, Al Green, Marvin Gaye, Ben Harper,Jack Johnson
Places: Brazil, anyplace sunny.
Clothes: Cashmere,cotton, and blue jeans.
Fault: Lack of patience
Habits: Rolling hair around finger
Incentive: Have an objective and reach it.
People: Honest people with good values.
Movie: Gone With The Wind
Exercise: Yoga,Kung fu,boxing
She has five sisters. Raquel,Graziela,Patricia (her fraternal twin),Gabriela,and Rafaela.
Four of her five sisters work very closely with her in Brazil. Patricia her twin, is her manager in Brazil,Gabriela her lawyer,Raquel does the accounting and Rafaela works on her website/social networking. Graziela is a federal judge in Brazil.
In childhood Gisele practiced ballet,gymnastics and volleyball. She used to call herself “Ana Mozur” (a great Brazilian volleyball player) and she often dreamt of becoming a professional volleyball player one day.
Had a Yorkshire terrier, Vida (meaning “life” in Portuguese) who often accompanied Gisele in fashion shoots.
Gisele says she is a homebody who’s always home, loves her moms food and her dad playing the guitar for her.
Gisele cites Business and Investing in Real Estate a hobby since she was 18 years old. According to Vitals magazine in 2005, Since age 18 she has acquired real estate in New York, Los Angeles and Sao Paulo. She claims modeling is only 40% of what she does and the rest is contracting.
Gisele has cited Lauren Hutton and Verushka as some of her modeling icons.
She was the owner of a hotel in Rio Grande do Sul State, south of Brazil, the Palladium Executive Flat.
She has received the Vogue “Model of the Year” award in 1999 and was named “The Most Beautiful Girl in the World” by Rolling Stone Magazine in 2000.
She was mentioned in the hit song “Let Me Blow Ya Mind” by Eve featuring Gwen Stefani in 2001. “Some of y’all aint writin well, too concerned with fashion. None of you aint Gizelle, cat walk and imagine.”
Bündchen was reportedly invited to host the Brazilian version of the reality-show “America’s Next Top Model” in (2003), but she declined. According to her sister and public relations manager, Patricia Bündchen, she did not want to pursue a career on television.
In 2001 she turned down a 20 million dollar offer from Clonaid to became their spokesperson.
Turned down a role in Charlie’s Angels (2000), because of her busy agenda.
Is one of Jay Leno’s favorite guests.
Chosen by People Magazine as one of the “50 Most Beautiful People in the World.”
She and Leonardo DiCaprio were chosen by People Magazine as the “Most Beatiful Couple in the World”, in 2004.
As an occasional actress, she had supporting roles in Taxi (2004) and The Devil Wears Prada (2006).
Her father, Valdir Bundchen, is a Brazilian university teacher and writer, with two books published.
Her older sister, Raquel, is a Brazilian federal judge.
Her mother, Vânia Bundchen, starred with her in a Victoria’s Secret ad for mother’s day. Her father also made a commercial with her, for credit card company Credicard.
She was considered for a role on the movie Charlie’s Angels (2000). The director McG wanted someone outside from the United States to play the role of Alex Munday, which Lucy Liu eventually filled.
Also cited as a secret to Bündchen’s success is her extraordinary industriousness. She’s well known in the industry for her cheerful professionalism.
Two of Gisele’s best friends also work in the fashion industry. Nino Munoz a fashion & celebrity photographer and Harry Josh a celebrity hair stylist.
- MODELING CAREER:
Her debut on the cover of the July 1999 issue of Vogue magazine, and the accompanying editorial entitled, “The Return of the Sexy Model”, is widely viewed as marking the end of the fashion’s “heroin chic” era.
She graced the cover again in November and December of that year.
She had 3 American Vogue covers in one year at the age of only 18/19 in 1999.
She won the VH1/Vogue Model of the Year for 1999, and a January 2000 cover gave her the rare honor of three consecutive Vogue covers.
Bündchen has been on the covers of every top fashion magazines including W, Harper’s Bazaar, ELLE, Allure, international editions of Vogue, as well as style and lifestyle publications such as i-D, The Face, Arena, Citizen K, Flair, GQ, Esquire, and Marie Claire.
She has also been featured in the Pirelli Calendar 2001 and 2006 as well as in broader market publications such as Time, Vanity Fair, Forbes, Newsweek, and Veja, totaling more than 500 magazine covers throughout the world.
Since her debut, Bündchen has been the face of a variety of advertising campaigns including several seasons of Christian Dior, Balenciaga, Mervyn’s, Dolce & Gabbana, Missoni, Versace, Givenchy, Bvlgari, Lanvin, Guerlain, Valentino, Ralph Lauren, Earl Jean, Zara, Chloé, Michael Kors, Louis Vuitton and Victoria’s Secret just to name a few.
She has appeared in advertisements for Nivea lotion and has been the face of several Brazilian brands including Vivo, Multiplan (Shopping Malls), Colcci, Credicard (Citibank)Pantene, and Volkswagen do Brasil.
In 1994 she entered Elite’s local model contest and was chosen for the finals in Ibiza, Spain, where she ranked in the top 10.
In 1995 she moved to São Paulo, where she roomed with other aspiring models. Attended school and picked up local commercial and editorial jobs on the weekends, though she was frequently rejected for her strong nose.
In 1997 she heads north to New York City. Finds work with L’Oréal and Bebe. Walks her first two big shows, Carolina Herrera and Oscar de la Renta.
In 1997 Gisele was working odd jobs in Brazil and overseas, trying to make it as a model. In 1998 Alexander McQueen was casting models who could walk in very high heels for his runway show that year, Gisele auditioned and was cast for the show. Immediately after the show Gisele was dubbed “the body” and everyone wanted to meet her. She went on to book 80 shows that year and also shot 7 international fashion campaigns her first season. Including; Versace,Ralph Lauren,Dolce&Gabbana,Missoni,Chloe,Valentino and Gianfranco Ferre.
In 1999 Vogue Magazine credited her for “The Return of the Sexy Model” where she also fronted the cover shot by famed fashion photographer Steven Meisel.
the same year she also joins twelve other supermodels for the cover of Vogue’s Millennium Issue, shot by Annie Leibovitz.
December: Named Model of the Year at the VH1/Vogue Fashion Awards. (She will host the event the following year.) Vogue celebrates the nineteen-year-old’s top-model status by choosing her for the cover of its special issue—embargoed until the airing of the awards show on December 5—featuring exclusive profiles of the winners. On newsstands, the beaming Brazilian rocks a Swarovski-studded coat and leather pants from Dolce & Gabbana.
In the twilight of heroin chic—the skinny, boyish nineties look epitomized by model Kate Moss—Gisele was credited as the anti-waif, her tanned, healthy figure a fresh bolt of runway sizzle that jolted a jaded front row.
As the year 2000 approached, Gisele was the world’s hottest model, opening up a new category in pop culture: the Brazilian bombshell.
She is the 4th model (and last) in history to grace the cover of Rolling Stone in the year 2000, in which the mag named her; “the most beautiful girl in the world”.
In 2000 her home country even credits a surge in breast enlargements to the “G-Force” because of Gisele.
From 1998-2003 she was the face of Dolce&Gabbana campaigns each season with 11 consecutive campaigns with the brand, a record.
By 2000, Her going rate is $7,000 an hour, WWD reports.
December 2000: Lands a lucrative five-year contract as the face of mainstream lingerie brand Victoria’s Secret. Debuts as one of its Angels in sparkly gold-feathered wings at its annual fashion show.
2001: At age 21, With earnings totaling $8 million, makes Forbes’s Celebrity 100 list, on which she will become a fixture.
In 2002 she opened Luella Bartley’s show in a denim minitrench and go-go boots; the bag she carries on the runway is quickly dubbed “the Gisele” and becomes a best seller.
2004 was the first year she ascended on Forbes magazine’s list of top-earning models, where she has kept her first place position ever since.
October 2004 she makes her film debut opposite singer Queen Latifah and comedian Jimmy Fallon as a Brazilian bank robber in Taxi.
In 2006 she was chosen to Front a multimillion-dollar TV and print campaign for Dolce & Gabbana’s new fragrance, The One.
December 2006 At age 26, is second only to Princess Diana in the number of magazine covers ever, WWD reports.
2007 Nineties icon Claudia Schiffer observes that Gisele is the last of the supermodels. Naomi Campbell has also suggested Gisele is the last of the great supermodels.
Forbes magazine named her the best paid model of all time.
by 2008 With annual income now topping $35 million, she continues to dominate the Forbes list of the world’s highest-earning models, and also holds steady on the magazine’s list of the Top 20 Richest Women in Entertainment.
By 2009, with an estimated personal worth of $150 million, she had banked more than any other mannequin in history.
In 2011, Gisele graced a total of eight Vogue covers, more than any other model or celebrity that year.
Bündchen has been the face of more than 20 brands internationally, and has appeared on more magazine covers than any other supermodel.
Bündchen consistently works with acclaimed photographers and is a favorite of, Mario Testino, Steven Meisel, Nick Knight, Mert and Marcus, Rankin, Annie Leibovitz, Karl Lagerfeld, Peter Lindbergh, David LaChapelle, Mario Sorrenti, and Patrick Demarchelier, among others, and with renowned directors such as Jean Baptiste Mondino and Bruno Aveillan.
She is has been a favorite for designers Dolce&Gabbana,Donatella Versace and John Galliano.
There have only been 30 celebrities/models who have graced all four of the main editions of Vogue (American,British,French & Italian) with Gisele among the list. She is also the only Brazilian person to ever grace all 4 main editions of Vogue.
In 2000, Bündchen was dubbed the “Boobs from Brazil” credited for inspiring the 36,000 breast enhancement surgeries performed that year in Brazil.
She has her own line of sandals with footwear company Grendene called Ipanema Gisele Bündchen. Forbes puts her 53rd on their list of the most powerful celebrities of 2007 because of the international success of her shoe line, making the brand Ipanema the most sold Brazilian flip-flop in the world, surpassing the legendary Havaianas.
2001 She launches best-selling flip-flop line, Ipanema; in just three years, sales will top $30 million, with a portion of proceeds going to green causes.
1.1 million pairs of Gisele Bundchen sandals were sold in their launch month in 2001.
Gisele told Vitals Magazine in 2005, Business and Investing in Real Estate have been her hobbies since she was 18 years old. Since age 18 she has acquired real estate in New York, Los Angeles and São Paulo. She claims modeling is only 40% of what she does and the rest is contracting.
May 2007 she Terminates contract with Victoria’s Secret; shares of its parent company, Limited Brands, reportedly fall 31.5 percent.
In 2007 The Gisele Bündchen Stock Index, a comparative study by economist Fred Fuld, charts the performance of brands associated with the Brazilian bombshell. Fuld finds their growth far surpasses that of the Dow Jones Industrial Average, with each brand faring significantly better with her endorsement.
After Brazilian clothier C&A hired her and started their TV commercials, the sales had an increase of 30%.
Bündchen owns a hotel in Brazil, land in Brazilian city Trancoso, a villa in Costa Rica, and she is currently building a home in Santa Monica.
Ipanema by Gisele, is available in 80 countries; her take from the 30 million pairs sold in 2009: about $8 million.
The 2010 launch of natural skincare line, Sejaa has seen success–according to Forbe’s, it is rumored that it’s being courted by major cosmetics companies, including Shiseido, for acquisition.
Edward Razek, chief marketing officer of Limited Brands, who worked with Bündchen during her Victoria’s Secret career told Forbe’s in 2011, “She’s an international icon who can also move product—from shampoo to couture.”
In early 2011, Proctor and Gamble reported that Pantene shampoo sales exploded 40% in Latin America after Bündchen started representing the product.
The Lingerie Brand “HOPE” of which Gisele has been contracted since 2010 discovered the power of Gisele to stimulate business. The company saw the search for its products duplicate in just two months, resulted, says the commercial director Carlos Eduardo Padula, of the visibility generated by the launch of Gisele’s personal lingerie collection the Gisele Bundchen Brazilian Intimates. The sales in “The Day of the Boyfriends” also saw growth in 2011 by 25% in comparison with 2010, when it did not yet have Gisele representing the brand. Upon hiring Gisele for Hope since 2010, it’s been reported she has made the invoicing of the company grow by 40%.
November 2011 Fred Fuld an American Economist who tracks companies Gisele represents since 2007, reported that she is still outperforming the Dow.
The business-savvy Brazilian bombshell is well on her way to becoming the world’s first billionaire supermodel with a portfolio that includes her own line of lingerie, Brazilian Intimates, an eco-friendly beauty range, Sejaa Pure Skincare, a shoe line, Ipanema, and some major real estate holdings that according to Forbes magazine “including a hotel in the south of Brazil, land in the posh north-east city of Trancoso, Bahia, a villa in Costa Rica and a multi-million dollar house” in California that is worth $20 million plus alone…
But it’s her lingerie line which has the potential to take her over the magic billion line — already a sell-out success in South America, Portugal, Japan and Israel — the 40-piece collection is due to be sold worldwide and judging by Brazilian Intimates’ previous sales records, a new supermodel lingerie empire is about to take over the world.
Her July Vogue Brazil 2011 cover shot in the Amazon was the magazines highest selling issue ever, selling 70,743 copies. The record was later broken by fellow model Karolina Kurkova with her November 2011 issue selling 70,991 copies.
Esprits first efforts under its new branding strategy have seen “very encouraging results”. The first campaign, which featured Gisele, helped raise consumer awareness, with a 9 percentage points rise to 59% in Germany, and a rise of 19 percentage points to 49% in China.
The brand of products for teeth Oral B Brasil grew considerably since hiring Bündchen. She takes home $4 million a year from her Procter & Gamble contract.
Bündchen’s jelly sandals Ipanema by Gisele Bundchen sell as much as 25 million pairs annually and accounted for more than 60% of Grendene’s annual exports of about $250 million in 2013.
Ranked #21 on E! Television’s 2006 101 Hottest Celebrity Bodies
#77 on Forbes Magazine 2005 Top 100 Celebrity List.
Chosen by Brazilian magazine IstoÉ Gente as the “most powerful woman in Brazil”. (13 March 2006).
#43 on New York Magazine’s list of the “123 Reasons to Love New York City”, because she lives in New York
Ranked as #65 in FHM’s “100 Sexiest Women in the World 2005” special supplement.
Was featured as #6 in Maxim Magazine’s “Hot 100 of 2002” supplement. (2002)
#7 On E! Channel’s countdown of the Sexiest Women in Entertainment (2002).
#7 On E! Channel’s countdown of the Best Bodies in Hollywood (2003).
#1 on E! Channel’s countdown of the World’s Sexiest Supermodels (2006).
She was ranked #36 on VH1’s “100 Hottest Hotties” (2005)
#1 On Forbes Magazine list of the World’s Most Entrepreneurial Supermodels (2005)
#1 On VH1 countdown of “Today’s Hottest Supermodels” (2005)
She ranked #34 in Stuff’s 100 Sexiest Women (2001).
Ranked #19 in British Harpers & Queen’s 100 Most Beautiful Women of the Year (July 2005)
Ranked #26 in FHM-Germany’s 100 Sexiest Women (2005).
Ranked #2 on Access Hollywood’s list of “It Girls” (2003).
Elle magazine bosses surveyed the nation’s leading stylists and asked them to name the star whose hair is a favourite for their clients. More than 50 per cent gave Gisele the title of best hair in Hollywood, while Sienna Miller came in at number two and Nicole Richie’s short bob was voted number three. Natalie Portman’s pixie cut came in fourth.
Named #1 Model Citizen by Maxim Magazine. (2006).
Named by Rolling Stone magazine as the biggest Brazilian popstar of all times. (2006).
Named #83 in FHM magazine’s “100 Sexiest Women in the World 2006” supplement. (2006).
Ranked at number 16 on Forbes magazine list with the 20 richest women on entertainment (2007).
Ranked #14 on Askmen.com’s Most Desirable Women (2007).
Ranked at #3 on British Glamour’s magazine list of the 20 Sexiest Women Bodies in the world.
#4 on American FHM magazine list of the world’s sexiest women. (2007).
#52 on British FHM magazine list of the world’s sexiest women. (2007).
Chosen by Time magazine as one of the 100 Most Influential People in the world (2007).
On 11 April 2008, a black-and-white photo of Bündchen, shot by Irving Penn, was auctioned for US$193,000 (£96,000). The picture was one of dozens from the collection of Gert Elfering that were sold at Christie’s International in New York. Bündchen’s picture reached the highest price in comparison with the others.
On August 26, 2008, the New York Daily News, in a list, named Bündchen the fourth-most-powerful person in the fashion world.
She came in 2nd place on Vanity Fair’s Most Beautiful Women in the World poll in 2009.
In 2010 Gisele claimed her title as the #1 Richest Supermodel in the World, by Forbes, yet again.
In 2011, AskMen.com revealed their Annual “Most Desirable Women” list of which Gisele along with Angelina Jolie and Beyoncé Knowles being the only women to make the list every year for ten years in a row.
In 2011, CEOWORLD Magazine ranked her among their Top Accomplished Women Entertainers.
Models.com a popular modeling and fashion website lists her as the #1 modeling icon of all time and #1 on their “money girls” list.
On January 2011, Bündchen came in first in the most desired female body on the 14th Annual Famed Hottest Looks survey, compiled by Beverly Hills plastic surgeons Dr. Richard Fleming and Dr. Toby Mayer. Even after giving birth in December 2009, her body was the most requested by the doctors’ patients. “Different body types are represented on the list because most women are shaped differently and want to look naturally beautiful,” explained Dr. Fleming. “Some women want the lean look like Gisele, while others want to retain their roundness – just not too round.
May 2011 Forbes ranked her, for the fifth consecutive time, as the world’s top-earning model with an estimated $45 million over the past 12 months (2010–2011). Her earnings climbed $20 million over the previous year, thanks to an economic boom in her homeland of Brazil coupled with a 10% surge in the value of the Brazilian real against the dollar.
according to Forbes she may become the world’s first ever billionaire supermodel. In June 2011, Forbes magazine estimated that Bundchen’s total earnings over the last 10 years have passed the $250 million mark.
She ranked #45 in the 2011 FHM Australia list of “100 Sexiest Women in the World”.
In 2011, Men’s Health named her one of the “100 Hottest Women of All-Time”, ranking her at No. 25.
In August 2011, Bündchen ranked 60th on the Forbes List of The World’s 100 Most Powerful Women.The only model on the list along with Heidi Klum.
She ranked 3rd on the The 20 Youngest Power Women of 2011 List at age 31.
Gisele and husband Tom Brady were named by Forbe’s magazine as the World’s Highest Paid Celebrity couple in 2011. With combined annual earnings at $76 million even beating out the likes of Brad Pitt and Angelina Jolie and Beyonce and Jay-Z.
April 2012 Time Magazine listed her among their All-TIME 100 Fashion Icons; the 100 most influential fashion icons since 1923 list.
She was ranked No. 53 on AskMen.com’s Top 99 Women of 2012
She was ranked #61 on Forbe’s Most Powerful Celebrities list in 2012
May 2012 she was ranked the 4th Most Powerful Latino celebrity by Forbes.
She was ranked #9 on Men’s Health Magazine’s list of The Hottest Women of 2013.
In 2013 GQ Magazine listed her among The 100 Hottest Women of the 21st Century.
In Auguest 2012 she was 1 of 4 fashion people and the only model to be ranked on Forbe’s list of “The World’s Most Powerful Women” at #83.
She ranked in Forbes top ten of “Entertainment’s Highest-Paid Women” 2012 list, ranking at #8 with $45 million.
Gisele is ranked No. 4, behind Pelé, Paulo Coelho and Neymar on Forbes Brasil’s list of the 100 most influential Brazilian celebrities.
- CHARITY WORK
October: Post-9/11, she appears with model Carolyn Murphy and actress Julianne Moore in print ads for the CFDA Fashion for America T-shirt campaign benefiting the Twin Towers Fund.
Designed a limited edition necklace sold to raise money for St. Jude Children’s Hospital cancer treatment efforts.
Gisele donated her runway fee from the Ricardo Almeida show in 2003, to the “Fome Zero Program”.
Her involvement with socio-environmental causes began years ago when she spent time with an Indian tribe on the Xingu River in the Amazon Rainforest. During her visit, Gisele witnessed the problems faced by the tribe due to water pollution and deforestation. After returning home, she called a footwear company she had been working with for years, Grendene. She worked with the company to use her flip-flop line to call attention to environmental causes and raise funds to sponsor environmental projects, especially forest and water related projects in the Amazon and Atlantic Rainforest.
In 2008, she returned to her homeland to help make a difference, and together with her family, Gisele and her father launched Projeto Água Limpa (Clean Water Project) in her hometown of Horizontina. The project aims at implementing sustainable environmental management and promoting the recovery of riparian vegetation and the micro basins of the region. On 8 June, 2009 the first native trees were planted – around 40,000 saplings were planted during the first phase of the projects.
From fashion to fanfare, Gisele finds a way to share her environmental passion in various aspects of her life. Aside from designing footwear to raise awareness, Gisele also dedicates part of her website to environmental issues. She launched a “green” blog in 2008 with the aim of “reflecting on socio-environmental issues that we can do something about”. In May 2009, she hit the red carpet to co-host the Rainforest Alliance’s annual gala to honor leaders in sustainability.
In 2006 Bündchen became the face of American Express Red, part of the Product Red initiative to send a percentage of monies earned from the financial transactions of this credit card to Africa’s HIV/AIDS victims.In 2009, she appeared in 30 covers of the international issues of Elle magazines wearing (Product) Red clothing and posing with products from companies who support the same cause. Bündchen has also supported a variety of environmental causes, including clean water initiatives,environmental sustainability, and preservation of South American rainforests. In addition, Bündchen has helped raise money for cancer research and treatment,victims of Hurricane Katrina,and the 2011 Tōhoku earthquake and tsunami.
Gisele opened The Luz Foundation in 2007, a grant-making organization advocating the empowerment of young girls and a place where she donates a percentage of her money to help with different projects that come along.
She was, in 2009, one of the celebrities to sign up for the auction fundraiser of celebrities autographed iPods to raise cash for the victims of Hurricane Katrina, organised by Tonic.com.. The money is for the Music Rising institution which aims to recover and invest in the musical culture of the destroyed areas.
In 2009, she appeared almost simultaneously in more than 20 covers of the international issues of Elle magazines wearing (Product) Red clothing and posing with products from companies who support the same cause.
On 20 September 2009, she was designated Goodwill Ambassador for the United Nations Environment Programme (UNEP).In January 2012, Gisele made her first official visit to Africa as UNEP Goodwill Ambassador.
In 2010 she Donated $1.5 million for Haiti earthquake relief.
In March 2011, it was reported, Bundchen wrote a check for $1 million to the earthquake fund created by the Japanese Red Cross Society after Japan was struck by the most powerful earthquake to hit the island nation in recorded history and the tsunami it unleashed. It was also reported she sent $250,000 to the Pacific Tsunami Fund and Save the Children and another $250,000 to a Japanese Red Cross earthquake fund.
March 2010 Launches her own eco skin care line, Sejaa pure skincare.
December 2010 she launches her own cartoon for children, Gisele and the Green Team, an eco-friendly animated Web series for AOL Kids, launches online at giseleandthegreenteam.com.
Every year Gisele chooses a charity, to which proceeds of sales from her sandals are donated, with the 2011 donation going to ISA – the Socio-environmental Institute.
May 2011 Gisele was named Harvard’s 2011 Global Environmental Citizen in recognition of her eco-efforts.
November 2011 she was awarded Greenest Celebrity at the 2011 International Green awards at the National History Museum of London. Each year the Green Awards honors a celebrity who has been the most creative and innovative in the approach of sustainability of the environment. An online public vote took place and Gisele was the clear winner beating Former Beatles Paul McCartney and Miguel Bose.
November 2011 Gisele made a surprise visit in Boston, MA to a group of teenage girls who were all patients at the Jimmy Fund Clinic at the Dana Farber Cancer Institute for a day of fun. The supermodel spent time with each and every girl, posing for photos and teaching them how to strut their stuff.
Gisele was recognized as one of the most charitable celebrities in 2011 by The Giving Back Fund, which added her to their list of celebs who made the largest donations to charity according to public records.
January 13 2012 Gisele visited Kenya on a goodwill mission. the Brazilian supermodel went to the East African country to experience firsthand the reality of energy poverty. As part of the visit, Bundchen spent a day with a family in the village of Kisumu and helped them tend to tasks such as carrying firewood to their hut – while also making sure to highlight the dangers of using firewood inside homes that do not have energy. She was also seen dancing with the locals and visiting various homes, as well as teaming up with UK NGO Practical Action during the course of her stay.
Bündchen lends her support and image to a number of charities and humanitarian causes, such as the fight against AIDS and She promotes protecting the Brazilian Atlantic Forest and Amazon Rainforest water sources, donating to this cause a percentage of profits from her line of sandals.
In 2003, Bündchen designed an exclusive and limited edition of platinum hearts, working with Platinum Guild International and Harper’s Bazaar, crafted by jewelers Gumuchian Fils. These platinum hearts were sold to raise money for St. Jude Children’s Research Hospital which specializes in cancer treatment. She served as the spokesperson and campaign model for Fashion Targets Breast Cancer. Bündchen already gave a São Paulo Fashion Week’s payment check for Zero Hunger (in Portuguese: Fome Zero), a Brazilian-government program introduced by Brazilian president Luiz Inácio Lula da Silva also in 2003.
She promotes protecting the Brazilian Atlantic Forest and Amazon Rainforest water sources, donating to this cause a percentage of profits from her line of sandals named Ipanema Gisele Bündchen. Also, Bündchen helps projects such as Nascentes do Brasil, ISA, Y Ikatu Xingu and De Olho nos Mananciais. Bündchen and Grendene, the company that produces and disseminates her line of sandals, also joined the Florestas do Futuro project for the reforestation of the Brazilian Atlantic Forest. The project was created by the NGO named SOS Atlantic Forest in 2004.The new forest, named for Grendene – Gisele Bündchen, started with 25,500 shoots of 100 different species, enough to revitalize an area of 15 hectares.
In April 2012 she could not make the AmFar gala in Brazil but she donated money for AIDS research.
June 2012 she helped launch a beauty contest in Brazil, Top Kufa Brazil to find new faces in Brazilian favelas. The first national competition of beauty played exclusively by candidates between 18 and 22 years who live in underserved communities, created by the Central Union of Slums and Pantene, the brand which Gisele is the face of.
Bundchen ranked No. 15 on Forbes’s 30 most generous celebrities list in 2012.
On 26 December 2013 Bündchen surprised Karina Moreira, a local Boston teen at her home, who is battling bone cancer. Before then, they had met once, two years ago at a Dana Farber event. Moreira and Bündchen talked about fashion and shared makeup tips.
In January 2014, Bündchen joined the Rainforest Alliance board of directors.[
April 2014, Bündchen is one of 22 designers to design a collection for the charity Born Free Africa, an exclusive collaboration from Shopbop, Vogue, and 22 designers. 100% of the profits from this women’s and children’s collection will go toward Born Free’s mission to end mother-to-child HIV transmission at birth.