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Happy Birthday to the most inspirational and beautiful woman inside and out! ♥ Wishing you lots of love and joy with lovely twin Patricia, have a very special day with your adorable family ♥ Thanks for radiating your inside joy and love of life ♥
Happy Birthday to the most beautiful woman inside and out! ♥ Wishing you lots of love and joy with your adorable family ♥ Thanks for being such an amazing role model, down to earth happy Brazilian woman, who shares nothing but love and positive! ♥
“Why would she do this to us?” wailed Anita Bitton, the fashion-industry casting director, when confronted with the news of Gisele Bündchen’s apparent retirement from the runway.
For 24 hours, what felt like half the Internet resounded with the question. Outlets including “Entertainment Tonight,” “Today,” CNN and The Washington Post had been announcing the runway retirement of the Brazilian supermodel whom Forbes has named the world’s highest-paid model many years running — except, say her representatives at IMG Models, it’s not so.
The rumors of her runway retirement, spurred by an Instagram posting by Ms. Bündchen, put her agents in the unenviable position of having to clarify that their ultra-marketable client isn’t swatting down future opportunities.
“We’ve had thousands of calls,” said Anne Nelson, Ms. Bündchen’s agent, who has represented her since 1998, first at Elite and then, from 1999 onward, at IMG. “There’s been a lot of things that were lost in translation throughout this whole process.”
Ms. Bündchen’s own words on Instagram, on top of an interview with the newspaper Folha de São Paulo, did seem to suggest a definitive break.
“Today after 20 years in the industry, it is a privilege to be doing my last fashion show by choice and yet still be working in other facets of the business,” she posted on April 15, before appearing in the Colcci show at Saõ Paulo Fashion Week.
Her husband, the New England Patriots quarterback Tom Brady, offered what seemed to be valedictory congratulations on Facebook: “I am so proud of you and everything you have accomplished on the runway,” he wrote, hashtagging his post #thebestisyettocome. (Ms. Bündchen and more than 125,000 others liked it.)
Ms. Nelson spoke on behalf of Ms. Bündchen, who was not available to comment. (IMG represents Ms. Bündchen in New York, London, Milan and Paris; her twin sister, Patricia, represents her in Brazil.)
She did admit that Ms. Bündchen doesn’t want to do runway shows in general, but said that she was only “clos[ing] the chapter on the Brazilian runway” and that she would consider every opportunity in the future; the runway would not be ruled out.
“It is important that we continue to work on all kinds of capacities within the fashion industry,” she said. “It’s also important that as her representative we bring every interesting opportunity her way. We’ll continue to do exactly that going forward.”
Star models tapering off their runway appearances is standard practice. Runway appearances tend to be poorly paid, if paid at all.
But the runway circuit ideally leads to recognition and ultimately the business’ most lucrative prize: ad campaigns. Ms. Bündchen, who appears in ads for Chanel, Stuart Weitzman, Pantene, Under Armour and Colcci, among others, has logged many.
In recent years, she has cut a relatively rare figure on fashion week runways, though she has made buzzy appearances at several, often those for which she also booked ads.
She is the face of Chanel No. 5, and appeared in its ready-to-wear show for spring 2015. She had the coveted closing position at the Balenciaga show for fall 2014 (designed by its current steward, Alexander Wang) and for spring 2011 (under its former head, Nicolas Ghesquière); those same seasons, she appeared in Balenciaga’s ad campaign. She closed the Givenchy show for spring 2012, and appeared in its ads that season, too.
“I think a lot of people will still want her on the runway,” Ms. Nelson said. “Will she want to do it? That’s a whole other story. It would have to come within an interesting angle, a unique opportunity. Will she do it? I can’t guarantee that. But that people will call for her, yes.”
The future holds no shortage of opportunities for Ms. Bündchen, and it’s unlikely her fans will see much less of her than before. She is booked to shoot a variety of projects, both editorial and commercial, Ms. Nelson said. A book chronicling her 20 years (to date) in modeling will be out this fall.
“She constantly reinvents herself and makes herself desirable,” said Ms. Bitton, the casting director, who has worked with Ms. Bündchen on shows for Alexander Wang and Balenciaga.
Besides, she added, “Who really wants to do runway?”
Written By: admin // Filed Under:News // Date: Jan 14, 2015 // Comments:0
January 12 – Telecom brand VIVO, part of Telefônica Brasil, has renewed its sponsorship with the Brazilian national teams for another eight years. The partnership has existed since 2004 and incorporates both male and female teams.
The last deal signed by VIVO was estimated at being worth $40 million. No value has been announced for the renewal of the sponsorship.
The agreement covers distribution of multimedia content through mobile telephones, as well as placing the VIVO brand on team training gear and team transportation. VIVO may also sign publicity pieces as an official sponsor.
VIVO is publicising its partnership by having a celebrity model, Gisele Bündchen, star in a 30-second film. The advertisement has Bündchen use a new mobile phone to download videos of a Brazil game whilst wearing a national team shirt with the VIVO signature splayed across it.
VIVO is the largest telecommunications company in Brazil. The name of the company translates as “alive”, which is very much in theme with the Brazilian football ethos and culture, if not the recent performances of the men’s team.
The company is attempting to become synonymous with the national teams, and is serving its aims with its long term association with Brazilian football.
VIVO said: “More than a sponsorship, this project consolidates a synergy of values. The Brazilian Team has world renowned attributes and is completely in line with the VIVO brand in having leadership, team spirit, creativity as well as the strong sense of being Brazilian.”
The president of the Brazilian Football Confederation (CBF) Marco Polo Del Nero said: “This union will permit better working conditions so that the Brazilian Team can continue on its road to success.”
Besides, she got the covers and editorials of the magazines she’s never had, such as French Lui magazine and the most important is that Gisele became the cover model of British PORTER magazine’s first ever issue:
Gisele was the model who presented World Cup 2014 in fashion magazines, such as Vogue Brazil(above) and Elle Brazil, that was the creator of the idea of Gisele editorial to be for all Elle magazines all over the world, so covers and editorials were printed numerous times in different Elle issues from May to August and she grabbed 31 Elle covers during the three months:
Elle Arab World June 2014 (2 different covers); Cover 1 / Cover 2 / Editorial
Gisele posed for some more Brazilian magazines during 2014, such as Marie Claire where she was promoting her lingerie line and Glamour, later in November she posed for Brazilian Elle one more time promoting Colcci:
Besides, her covers and editorials were reprinted numerous time, to sum up, Gisele got 3 covers of Vogue, 32 Covers of Elle, 2 covers of Marie Claire, 1-1 covers of Porter and Lui.
If we count fashion magazines, non-fashion magazines and miscellaneous magazines, Gisele’s picture was printed for 155 times on a cover in 2014 and counting on covers quantity, 2014 was the best year after 2000 when she grabbed 165 covers.
Gisele promoted 19 campaigns in 2014, most importantly she became the face of Chanel No.5 fragrance, another one was Carolina Herrera 212 VIP Rosé. She made a contract with Under Armour’s women line and will pose for them for 5 years, check all the other campaigns supermodel had:
Gisele Bündchen, who knows things and was classified as a “force of nature” by Costanza Pascolato, will release a book of photos to celebrate her 20 year career by Taschen . She has chose the art director Giovanni Bianco to select the pictures, and made a request: she wants to publish photos of all professionals with whom she have worked. Patrick Demarchelier, Steven Meisel, Helmut Newton Mario Testino, and so on .
Gisele is not an athlete.” “Is modeling now a sport?” Those were just a few of the reactions to last week’s announcement that supermodel Gisele Bündchen is the newest addition to Under Armour’s “I Will What I Want” campaign, which also features such superstar female athletes as skier Lindsey Vonn, soccer player Kelley O’Hara, tennis pro Sloane Stephens, and ballet dancer Misty Copeland.
The responses didn’t surprise the athletic-gear giant. In fact, they were included as social media banter in a 60-second campaign video, featuring Bündchen, which was released at the start of New York fashion week. This one was also in there: “Under Armour! WTF?”
But really, though, WTF?
Up until fairly recently, Under Armour didn’t make women’s clothes (it sold a men’s size small to women) and has been historically “just for athletes.” Make no mistake: The company is still going after pro athletes, with more force than ever before. (Just look at its current war with Nike for NBA star Kevin Durant; or the $90 million it is spending to outfit Notre Dame’s football team this season, a deal that used to belong to Adidas.)
This week it was announced that the Baltimore-based brand overtook Adidas this year for the number-two slot in highest footwear and apparel sales. Nike remains number one. But with its huge play for the women’s market (a space dominated by brands like Lululemon) and the highest-paid model in the world on its team, it could be anyone’s game for the taking. Meanwhile, the Bündchen video, which has been out a little over a week, has received more than 1,563,562 hits on YouTube.
We touched base with Under Armour’s SVP and executive creative director, Leanne Fremar, to find out what’s next on its global takeover agenda, why Gisele, and what other supermodels the brand is going after. Here’s what she had to say.
Why Gisele? I realize she is certainly athletic, but she is not a professional athlete like the rest of the campaign stars.
Gisele is the latest addition to our constellation of Women of Will, as we call them, but she is not the only story. We wanted to feature a story about an athletic female, a woman who is obviously very well regarded in her field and also an incredible mother, wife, sister, philanthropist, daughter, etc. We just thought she would be an interesting choice.
Are you going after more top models or women of influence in the fashion world?
We don’t have further plans to feature any additional professional models. We want to highlight women from a diverse group of backgrounds.
How is the campaign affecting women’s sales?
We have seen an incredible increase in sales. Lots of items featured in the campaign are doing really well, like the Eclipse Bra Gisele wears in the film and the Seamless Plunge Sports Bra that Misty Copeland has on. The printed leggings are also getting a terrific response. And the Speedform shoe Gisele wears has been doing extremely well in all colors.
Was it intentional to make this announcement during New York fashion week? What was the thought there?
Yes, we chose to reveal Gisele’s digital experience and 60-second film close to NYFW. We wanted to celebrate a very contradictory side of Gisele and also of Under Armour. She is seen at fashion week with full hair and makeup on the runway, which is not necessarily an image that you can relate to. We juxtaposed that Gisele to the one in the video, looking very raw and bare in a studio, where she is working out really hard and sweating and kicking and planking and really being herself. That was one contradiction. The other is that people have always thought of Under Armour as only a men’s brand or only an athlete brand. This was an opportunity to talk to women who enjoy sports and athleticism as part of their everyday lives as much as they enjoy things that come along, like fashion week. We knew people would have a strong opinion one way or another about Gisele and Under Armour.
As you probably know, a few of your competitors did presentations at fashion week this season. Is a presentation at NYFW the next step? Are you seriously looking into that?
It’s not something we are currently looking at, although never say never.
GISELE BÜNDCHEN has been named Forbes’ top-earning model eight years in a row. The Brazilian beauty was discovered at age 14 by an Elite Modeling agent at a São Paulo McDonald’s. She moved to New York in 1997 and landed her first Vogue cover in 1999. A year later, Bündchen joined Victoria’s Secret as one of its Angels. She topped Forbes’ list of highest-earning supermodels for the first time in 2004. In addition to modeling, Bündchen has appeared onscreen in The Devil Wears Prada and has her own line of flip-flops and lingerie.
Gisele Bundchen is one of the muses of Mario Testino’s gone but before the opening of the exhibition of it in MAB-FAAP today (28/08) evening. As we already told you, the model was in Brazil to promote her line of lingerie , Gisele Bündchen Intimates . But übermodel made sure to include a VIP visit the expose on his agenda: she strolled around with the art director Giovanni Bianco honoring the work of photographer – amigo. Incidentally, that is with Bianco Gisele is organizing the photo book that will celebrate its 20 year career, by Taschen!