Still waiting for a suitable place here in Brazil to open a selling point that takes its name, Gisele Bündchen decided to give in France the kickoff in physical stores of its lingerie brand.
The first point of the campaign, call Gisele Bündchen Intimates, begins selling its products at Galeries Lafayette in Paris.
Despite recent rumors that the first physical store of the brand would be opened in São Paulo from May this year, the company asserts that there is scarcity of adequate spaces, fulfilling all the features that the lingerie brand requires, in a high-rent shopping mall.
“The question is to find a space with the size that we need, at a mall to get a mix of products according to premium customers. In Brazil, we have today so many physical spaces in luxury malls. Is restricted”,-said Yacquub Torre, project manager of the model in Hope.
“In addition, Paris has great visibility, is a worldwide reference in lingeries and will act as a showcase”.-added.
Since it was created, in 2011, the brand is marketed on the network of underwear Hope (which has licensing agreement), on the website of the model and in multi-brand shops.
The company remains the manufacturer, Distributor and Manager of pieces signed by Bündchen.
Hope also follows selling model products, but now the brand name Gisele Bündchen Intimates enters a new phase of investment, with stores GBI. The forecast is that there is expansion of internationalization in the short term.
The production of parts is divided between Brazil and China.
source | translated by Bing.